Independent auditing firm announces 30 percent increase in HRW-Hydro Review Worldwide subscribers over six month period

BPA Worldwide, an independent publication circulation auditing organization, reported more than 2,000 new subscribers for HRWHydro Review Worldwide magazine from June 2009 to December 2009.

Average total qualified circulation for the six-month period rose from 4,808 to 6,858, according to BPA. The BPA report indicates increased subscription numbers for all regions in which HRW is circulated, including Asia, the Middle East, Europe, Central America, South America and other areas.

BPA reports all subscribers are in the “direct request” category, meaning each individual specifically requested a copy of the magazine.

To view the complete HRW circulation statement, click here

BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Spanning 25 countries, BPA serves more than 2,000 business-to-business publications and 500 consumer magazines, plus newspapers, events, Web sites, e-mail newsletters, databases, wireless and other advertiser supported media-as well as more than 2,600 advertiser and agency members.

HRW, which is published six times a year and circulated directly to hydro decision makers in more than 160 countries, is available by print or digital subscription. PennWell Corporation is the only publisher serving the hydro marketplace to offer a digital version of its publications.

While HRW covers the world’s hydro industry, its sister publication, Hydro Review, covers the North American hydro industry. Hydro Review also is available in a digital format. Hydro Review and HRW are the only BPA-audited publications serving the hydropower market.

Marla Barnes, publisher and chief editor of PennWell’s Hydro Group, attributes much of HRW’s surge in subscription numbers to the content of the publication and the manner in which that content is presented to readers.

“We believe the content we provide subscribers is relevant and helpful to them in improving their day-to-day work,” Barnes said. “We try to provide information that is both practical and insightful, while presenting that information in a useful format.”

HRW serves electric utilities, independent power producers, co-generators and small power producers, self-generators in process industries, power plant designers and others.

HRW’s mission is to provide a global network for sharing practical, technical information and expertise on hydroelectric power.

While HRW brings together the international community sharing a common interest in hydropower, the regions currently leading in subscribers are Asia, Europe and Latin America.

For subscription information for Hydro Review and HRW, click here

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