Perspectives: Accessing Hydro Information in the Electronic Age

Recently, I found myself panicked at a crowded airport when my flight was delayed for several hours. Now, mind you, the problem was NOT the delay. I deal with flight delays as a matter of course! The problem was my lack of access to information.

My laptap battery was dead and I couldn’t find an open power source to plug in my battery charger. To make matters worse, I was out of the U.S. so the high roaming charges made using my smartphone and tablet for long periods of time cost prohibitive. And, there was no wi-fi connection at the airport.

I was stuck. I could not work I could not read. I could not communicate with clients and co-workers.

That’s when I realized how dependent I have become on electronic means of gathering, getting, and providing information.

Many of you are the same way, I am sure. Results of the 2012 survey of the Hydro Review readership brought forward some interesting insights:

– More than half the readers of Hydro Review own a smartphone;

– Readers have increased their use of digital magazines as much as 65%;

– As many as a third of the readers that don’t have a tablet plan to purchase one in the next year;

– Readers have increased their use of Internet search engines to find information by close to 50%.

How we get and share information has fundamentally changed. When I need to know how to spell a word, I don’t look it up in the dictionary on my desk; I conduct a quick Internet search. Sure, I still like to read a printed copy of a magazine, but I also find the convenience of being able to search an archived issue for a particular person’s name or specific product remarkably efficient.

Here at PennWell, we are working hard to provide information to you in a way that allows you to access it quickly, efficiently, and in the form you need it most.

We are continuing, of course, to publish Hydro Review in both print and digital formats. You choose the format that works best for you. For the digital format, you can look forward to some fantastic improvements, beginning with the April 2013 edition of the magazine. Watch your email for details! We are changing providers of the digital format, so it’s a good idea for you to download and archive past issues if you want to keep them in your personal library.

Hydro Review‘s website,, continues to grow as the online hydro community. In January 2013, we enjoyed the most page views ever – more than 165,000! One of the most recent improvements on the site is greatly enhanced search capability and a fantastically helpful topic index: Check it out!

And, for those of you who have a smartphone, you can get your hydro news, videos, and information through the Hydro Review mobile app. Go to this URL to find out how to download the app, for free:

If you have ideas of how we can improve what we are offering to you online, through e-mail, on your smartphone, and in the magazine – both print and digital, please let me know:

Marla J. Barnes
Publisher and Chief Editor

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